Qatar National Tourism Council (QNTC) announced that this year’s Heya Arabian Fashion Exhibition is expected to take place at the Doha Exhibition Convention Center (DECC) between November 27 and December 1.

The exhibition organized by Qatar Business Events Corporation (QBEC) is held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani. Qatar’s longest-running exhibition will feature the latest in Arabian and modest fashion, with only one edition taking place this year.

With participation from various local brands, the exhibition will offer visitors an array of unique collections, from high-street apparel, haute couture, and luxury, to the latest modest evening gowns. It will also feature a rich program of events including four fashion shows, ten talk shows, and one workshop taking place on the sidelines of the event. 

Akbar Al Baker, Secretary-General of QNTC and Qatar Airways Group Chief Executive

Akbar Al Baker, Secretary-General of QNTC and Qatar Airways Group Chief Executive, encourages visitors to join this year's exhibition which he expects to become the country’s top local event.

“It has played a vital role in nurturing local talent, launching numerous local brands that went on to become leading names in modest fashion. We are taking all necessary measures and precautions to ensure the safety and wellbeing of Heya visitors, and we advise them to follow all instructions to fully enjoy the event,” he added.

This year’s edition sheds light on Qatar’s home-grown talent and will showcase over 150 exhibitors including local designers and entrepreneurs along with two Kuwaiti designers Tahani Alotabi and Basayel Style. The returning local brands include Almotahajiba, Harlienz, Hamadis, 1309 studios, and Terzi, among others.

Visitors can enjoy a safe shopping experience at DECC, which follows hygiene and safety guidelines put forth by the Ministry of Public Health (MOPH). Safety measures include limiting the visitor capacity to 30 percent, mandatory use of masks, presenting the EHTERAZ application at the entrance, and following social distancing measures. 

Heya is open for women only; except on the opening day (27 November), during which men can accompany family members. Children below the age of 13 are not permitted to enter the exhibition. 

All visitors will be required to register in advance to manage visitor traffic easily. Those who have registered will receive a QR code that will be required upon arrival and is valid throughout the five days of the exhibition.

Walk-in guests who have not registered will also be able to register in the foyer area. For more information on the 17^th Heya Arabian Fashion Exhibition, please visit www.heya.qa.

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